Search and social belong in the same month

A busy feed can still hide the shop

A business can post every day and still be hard to find. Someone nearby types the service and the place. If the website, Google Business Profile and the captions all say different things, that person lands nowhere useful.

Social handling is the rhythm: planner, posters, captions, reels. Search is how a stranger arrives. GEO is the local version of that - maps, the profile, the language people actually type. They are one job with two surfaces.

Plan the month once

The content planner should feed the site as well as the feed. If April is about a new service, the website gets a clear page, the profile gets the same words, and the posts point at that page. That is SEO and GEO sitting inside social work, not a separate agency product.

Posters and short video still matter. They are how regulars stay close. Search is how the next customer finds you the first time.

What we actually run

Two shapes. Social handling on its own, when the site is already in good order. Social plus search, when the feed, the pages and the local profile need to move together. No ranking promises. The work is to be findable, consistent and easy to contact.